AI NOW: Stay Ahead of What's Next

Learn & Thrive

License Renewal

Easily renew your real estate license with the FREE 45 hour online license renewal package from C.A.R.

Designations / Certifications

Distinguish yourself by learning how to build a business that specializes in niche markets to nearly double your earning potential in various real estate sectors

Course Calendar

Browse our class schedule to find when and where to take real estate courses.

Classes by Topic Online Bundles

How to Get a Real Estate Salesperson or Broker License in California

Prepare to earn your real estate license with our online courses. Get your California real estate license with OnlineEd. Price match guarantee. Mobile friendly. DRE-approved. Instructor Support. Start immediately!

NMLS Approved Education for California Mortgage Licensees

Complete your eight-hour NMLS license renewal requirement through our NMLS-approved provider, OnlineEd

C.A.R. Board of Directors and Committees

The main Business Meetings page provides key links for Directors and Committee Members. The next C.A.R. Business Meeting is scheduled for April 27-May 1 in Sacramento.

NAR Meetings

Check out NAR's upcoming meetings and conference schedule.

REimagine!® Conference & Expo

REimagine!® Real Estate Conference & Expo is where learning takes center stage and where business solutions and connections are at the forefront of the real estate industry.

AI NOW: Stay Ahead of What's Next

AI NOW: Stay Ahead of What’s Next is where you will get tips, tools and strategies to win more listings, market smarter, and close faster.

Outreaches

Learn how to schedule a C.A.R. outreach speaker for your next event and access presentations from previous outreaches.

Property Management Conference

Join us for a deep dive into property management fundamentals at this half-day virtual conference.

Events Calendar

Your one-stop calendar for C.A.R. and industry events.

For Your Clients

A one-stop shop for tools and and resources to educate consumers about the intricacies of buying and selling a home and how a REALTOR® can help.

Down Payment Resource Directory Infographics Tax Reform One Sheets

Charts & Graphs

Explore and interact with the latest market statistics.

County Housing Market Summaries County Market Updates Impact of L.A. Wildfires Market at a Glance

Digital Tools

Marketing tools from C.A.R.'s consumer advertising campaign

For Brokers/Managers

This information is designed for Real Estate Brokers and Office Managers to assist you in supporting your real estate business.

Homeowners Insurance Resources

Discover homeowner insurance resources from C.A.R. to help navigate California's wildfire-related insurance crisis. Access expert-led webinars, podcasts, and support tools for both REALTORS® and consumers seeking guidance on maintaining or finding coverage.

Team Services Program

We provide information and resources to support Real Estate Team Leaders in navigating their roles and ensuring compliance.

Center for California Real Estate

CCRE's mission is to advance industry knowledge and innovation with an emphasis on convening key experts and influence-makers.

Multimedia Library

From webinars to videos and podcasts to blogs, C.A.R. keeps you in the know.

Videos Webinars Podcasts

Publications

C.A.R. publishes various newsletters throughout the year. Formerly, C.A.R. also published a magazine, for which past issues are still available.

Transactions

Time to bring it home. Complete transactions and contracts electronically through zipForm®.

REALTOR® Secure Transaction

Realtor® Secure Transaction is your place to discover, access and master the essential tools for a modern, efficient and secure transaction.

Transactions - zipForm Edition

Transaction management and forms software with all the must-have features, including current statewide contracts, local forms, and more.

Transaction Products Service Providers Forms Libraries Training and Support

Forms Tutor®

Free advice to help you understand the form you're using with Forms Tutor®.

Standard Forms

C.A.R. Standard Forms are developed by the C.A.R. Legal Department which gathers input from real estate professionals and attorneys to create user-friendly, comprehensive, and dependable forms.

Transaction Coordinator Directory

C.A.R. now hosts an official Directory of Transaction Coordinators. These real estate professionals meet strict requirements, including completion of C.A.R.’s 17+ hour Certified TC program.

Business Tools

We're here to help, people! Business products and tools to empower REALTORS®.

Partner Program

Your one-stop-source for exclusive offers, discounts, and free trials.

Leasing Resource Center

Everything you need for a successful property management & leasing business

Member Profitability Hub

A collection of educational and technology resources designed to help you achieve profitability and better prepare for your financial present and future.

Mobile Apps

Download the latest C.A.R. mobile apps, including CARmojis & Stickers, C.A.R., Legal Hotline, CA REALTOR® EXPO, and zipForm Mobile.

Risk Management

Q: Where do I go to get legal questions answered? A: Easy, look to the right!

Member Legal Services

Ever wish you could have an attorney to help you navigate your deals? You can! Learn more about how the attorneys of C.A.R.’s Legal Services group can support you in your business.

Legal Q&As, New Laws, and Disclosure Charts

Legal articles, many in question and answer format, are currently available on over 150 subjects in 50-plus categories.

Legal Quick Guides

Quick Guides (1-page articles) and PowerPoint presentations on key legal topics.

Legal Live Webinars

Wish you could catch up on California real estate law without having to read even more documents? Relax and watch a video as C.A.R.’s Legal Live Webinars bring you up-to-date on the hottest topics in real estate law.

Legal Matters Podcast

Driving to your next meeting? Let our attorneys update you on how to protect yourself and your clients. Subscribe to the Legal Matters Podcast and get the most critical information delivered right to your device.

Legal Action Fund

The Legal Action Fund advocates the REALTOR® point of view and assists in lawsuits pivotal to the real estate industry. Learn more about how the Legal Action Fund supports you in your business.

Legal by Topic

Need help on a legal issue? First, pick one of the topics.

Legal Resources

Important industry cases, resources and information

Antitrust Pamphlet: Antitrust Compliance and REALTORS® Small Claims Court Important Real Estate Cases (California and Federal)

Miscellaneous/Contacts

Current legal developments, C.A.R. legal products and services.

Realegal®

Helplines

Help, I need backup! Whether it's legal or financial help you need, C.A.R.'s got your back with these resources.

Ombudsman Hotline

If you're a member looking to resolve a minor dispute or communication issue with another REALTOR^®, a C.A.R. ombudsman may be able to help!

Peer-to-Peer Ethics

C.A.R. REALTOR® volunteers are specially trained to answer member questions about the Code of Ethics and provide information and limited counseling on its proper interpretation.

C.A.R. Statewide Ombudsman Applications

Members-only access to C.A.R. Statewide Ombudsman application.

Transaction Rescue™

Your lifeline to the lending community, formerly the Finance Helpline and Mortgage Rescue™. Find contacts and answers to all mortgage questions and transaction issues. Get help today!

Customer Contact Center

Need assistance on Transactions – zipForm Edition, purchasing a course, or other general membership questions? The Customer Contact Center is only a phone call away.

Insurance Helpline

The helpline offers your clients resources on homeowners insurance carriers, escrow impounds, the Calif. FAIR Plan, inspections, disaster relief, and assistance with closing transactions.

Dispute Resolution Center

The C.A.R. Dispute Resolution Center for Real Estate has mediators to assist buyers and sellers (as well as other parties to real estate transactions) in resolving their disputes.

Legal Hotline

Did you know that for zero dollars and zero cents, you can speak with an attorney about your transaction? If you don't believe us, check it out yourself.

Education

We offer a wide array of real estate educational courses, certifications & designations in various formats.

License Renewal

Easily renew your real estate license with the FREE 45 hour online license renewal package from C.A.R.

Designations / Certifications

Distinguish yourself by learning how to build a business that specializes in niche markets to nearly double your earning potential in various real estate sectors

Course Calendar

Browse our class schedule to find when and where to take real estate courses.

Classes by Topic Online Bundles

How to get a Real Estate License for Salesperson or Brokers

NMLS Approved Education for California Mortgage Licensees

Complete your eight-hour NMLS license renewal requirement through our NMLS-approved provider, OnlineEd

Meetings & Events

Mark your calendars for our yearly meetings and events!

C.A.R. Board of Directors and Committees

The main Business Meetings page provides key links for Directors and Committee Members. The next C.A.R. Business Meeting is scheduled for April 27-May 1 in Sacramento.

Tentative Program

NAR Meetings

Check out NAR's upcoming meetings and conference schedule.

REimagine!®

REimagine!® Real Estate Conference & Expo is where learning takes center stage and where business solutions and connections are at the forefront of the real estate industry.

AI NOW: Stay Ahead of What's Next

AI NOW: Stay Ahead of What’s Next is where you will get tips, tools and strategies to win more listings, market smarter, and close faster.

Outreaches

Learn how to schedule a C.A.R. outreach speaker for your next event and access presentations from previous outreaches.

Property Management Conference

Join us for a deep dive into property management fundamentals at this half-day virtual conference.

Calendar

Your one-stop calendar for C.A.R. and industry events.

Marketing Tools

You're the brand! Use our marketing tools to tell your story.

For Your Clients

A one-stop shop for tools and and resources to educate consumers about the intricacies of buying and selling a home and how a REALTOR® can help.

Prop 19 Down Payment Resource Directory Infographics Tax Reform One Sheets

Charts & Graphs

Explore and interact with the latest market statistics.

Housing Market Summary County Market Updates Housing Perspective Impact of LA Wildfires Market at a Glance

Digital Tools

Marketing tools from C.A.R.'s consumer advertising campaign

Knowledge Center

Got knowledge? All the info you need on California’s housing market, economy, and issues impacting the industry.

For Brokers/Managers

This information is designed for Real Estate Brokers and Office Managers to assist you in supporting your real estate business.

Homeowners Insurance Resources

Team Services Program

We provide information and resources to support Real Estate Team Leaders in navigating their roles and ensuring compliance.

Center for California Real Estate

CCRE's mission is to advance industry knowledge and innovation with an emphasis on convening key experts and influence-makers.

Multimedia Library

From webinars to videos and podcasts to blogs, C.A.R. keeps you in the know.

Videos Webinars Podcasts

Publications

C.A.R. publishes various newsletters throughout the year. Formerly, C.A.R. also published a magazine, for which past issues are still available.

Market Data

Be trendy -- stay current with our latest market forecasts and data analyses.

Housing Market Forecast

The latest housing market forecast and projection to what lays ahead.

Data & Statistics

View the latest sales and price numbers. Find out where sales will be in upcoming months.

Housing Matters Podcast

Your housing hub for market analysis, economic trends, and housing news.

Market Minute Write-Up

Get a roundup of weekly economic and market news that matters to real estate and your business.

Interactive Market Stats

Gain insights through interactive dashboards and downloadable infographic reports.

Shareable Reports Interactive Dashboards

Speeches & Presentations

Catch up with the latest outreaches and webinars by the Research and Economics team.

Surveys & Reports

C.A.R. conducts survey research with members and consumers on a regular basis to get a better understanding of the housing market and the real estate industry.

MLS / Professional Standards

You’ve gone pro! So here are guidelines about MLS rules and professional standards.

Model MLS Rules/Materials

California Model MLS Rules, Issues Briefing Papers, and other articles and materials related to MLS policy.

C.A.R. Interboard Arbitration

Looking for information on how to file an interboard arbitration complaint? You've come to the right place! Find the rules, timeline and filing documents here.

Code of Ethics Violators

Summaries and photos of California REALTORS® who violated the Code of Ethics and were disciplined with a fine, letter of reprimand, suspension, or expulsion.

NAR Code of Ethics

The most recent edition of the Code of Ethics and Standards of Practice of the National Association of REALTORS® along with other important links to NAR information.

Professional Standards Materials

The California Professional Standards Reference Manual, Local Association Forms, NAR materials and other materials related to Code of Ethics enforcement and arbitration.

Resources for Hearings via Zoom Online Training for Professional Standards Volunteers Professional Standards Webinars Professional Standards Annual Film Festival Statewide Professional Standards Program Administrator Certification Arbitration and Mediation Forms Professional Standards Train the Trainer

Political Advocacy

An industry that works together, thrives together. Participate in legislative advocacy as a C.A.R. member!

Legislation

C.A.R. advocates for REALTOR® issues in Washington D.C., Sacramento and in city and county governments throughout California.

PACs and RAF

CREPAC, LCRC, IMPAC, ALF and the RAF comprise C.A.R.'s political fundraising arm.

REALTOR® Action Assessment REALTOR® Action Fund

Podcast: Unlocking CA Politics

C.A.R. Senior Vice President Sanjay Wagle sits down with Republican Assemblymembers Heather Hadwick and David Tangipa for a “Meet the Freshmen” conversation about their first term in the Legislature, what they’ve learned, and how they hope to move forward in 2026.

Politics and You

Learn how you can make a difference, by getting involved yourself or by passing along valuable information to your clients.

Make a Difference

Represent! Join C.A.R. in our community and foundation programs.

Californians for Homeownership

Californians for Homeownership was founded in response to the Legislature’s call to fight local anti-housing policies and expand affordable housing for millions of Californians.

CARES

CARES is C.A.R’s philanthropic framework to amplify the work, coordinate fundraising and broaden support of C.A.R.’s four charitable causes – Housing Affordability Fund, Scholarship Foundation, Education Foundation, and Disaster Relief Fund.

Champions of Home Impact Awards

The Champions of Home Impact Awards honor California REALTORS® who have made a significant impact on their communities through volunteer efforts.

Housing Affordability Fund

HAF plays an active role in addressing the ongoing housing affordability challenges facing California.

Make A Donation

C.A.R. Disaster Relief

C.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.

California Disaster Resources

Scholarship Foundation

Scholarships for California students planning to pursue a career in real estate.

Education Foundation

Grants for California REALTORS® and residents pursuing real estate education.

Diversity and Inclusion Programs

Find out more information on key diversity and inclusion programs and projects available.

Fair Housing Latino Professionals Network WomanUP!®

Young Professionals Network

New to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.

Rising Star

Member Benefits

Adding REALTOR® next to your name is cool. What comes with that title is even cooler. Check out your benefits.

Guide to Benefits

Download and share the official 2026 C.A.R. Member Benefits Guide.

NAR Member Discounts C.A.R. Insurance Products

For New Members

As a C.A.R. member you may have questions about your association and the industry. Find the answers here.

Member FAQs Glossary Service Providers

Membership Dues and Value

C.A.R. provides tremendous member value through its innovative tools, services and education. Learn more about C.A.R. membership and dues and NAR membership and dues.

Consumer Ad Campaign

C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.

Smart Zone

Smart Zone provides tools and insights necessary to convey your unique value proposition, effectively market your services, keep your clients abreast of current real estate market trends and help you achieve success in a dynamic industry.

About Us

This is so us...who we are and what we do.

2026 C.A.R. Leadership Team

Meet the 2026 C.A.R. Leadership Team

President's Message

C.A.R. Mission Statement

C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.

Annual Report

C.A.R. Impact Report

The CALIFORNIA ASSOCIATION OF REALTORS® is committed to bring you tools and information to help you succeed. Here are some of the innovative tools, services and education C.A.R. provided to help you achieve your professional goals.

Media Center

C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.

News Releases

Careers

Discover rewarding job opportunities, a collaborative work culture, and meaningful ways to make an impact on an industry that matters.

Partner With Us

Advertise With Us

Learn about advertising with C.A.R.

Contact Us

Whichever department you are looking to speak with, don't hesitate to reach out! We'd love to hear from you.

Customer Service

Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.

Rosters & Directories

Need help finding the right person? Try searching through our various rosters & directories.

AI NOW: Stay Ahead of What's Next - Santa Clara

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AI is changing real estate fast – are you keeping up or getting left behind? AI NOW: Stay Ahead of What’s Next is your all-access pass to the tools, tactics, and real-world strategies you need right now to win more listings, market smarter, and close faster. From automating your workflow to generating leads and creating standout marketing, you’ll walk away from this hands-on day with skills you can use immediately. Whether you’re just getting started or looking to sharpen your edge, this is where innovation meets opportunity. If you’re ready to work more efficiently, stand out from the competition, and stay ahead of the curve, AI NOW is where it starts. Seats are limited — register now!

Location: Santa Clara University - Locatelli Gathering Hall

Address: 500 El Camino Real, Santa Clara, CA 95053

Date and Time: Wednesday, June 24 from 9:30 AM to 2:45 PM

Price: $49 (Includes a boxed lunch)

Directions and Parking: Parking is not included, and Santa Clara University charges a daily rate. Plan ahead to arrive early and purchase your parking.

9:30 AM to 9:35 AM - Welcome to AI NOW!

9:35 AM to 10:20 AM - Welcome to the AI Era: What Every REALTOR® Needs to Know Now

Chris Linsell

Chief Marketing Officer, The Mitten Group and Real Estate Strategist & Writer

10:20 AM to 11:05 AM - 15+ Easy-to-Implement AI Tools to Transform Your Marketing

11:05 AM to 11:50 AM - From Prompt to Pipeline: Turning AI into Your Lead Gen Engine

Emily Terrell

Tom Ferry Business Coach and National Speaker

12 PM to 12:45 PM - Lunch Break

Catered boxed lunch included

12:45 PM to 1:45 PM - Hands-on Workshop - AI Video Hacks for Busy Agents: Create High-Quality Videos in Under an Hour

This is a hands-on workshop. Please bring a laptop or tablet with you to fully experience the session and follow along in real time.

1:45 PM to 2:45 PM - Hands-on Workshop - From Listing to Lead Machine: AI Strategies That Multiply Your Marketing and Grow Your Business

This is a hands-on workshop. Please bring a laptop or tablet with you to fully experience the session and follow along in real time.

Chris Linsell

Chief Marketing Officer, The Mitten Group and Real Estate Strategist & Writer

Chris Linsell is a veteran of the real estate industry, a longtime technology commentator, and one of the most recognizable voices on the intersection of AI and the business of real estate.

Emily Terrell

Tom Ferry Business Coach and National Speaker

Emily Terrell is all about creating systems that allow her business to serve her life, not dominate it. And as a team leader and Tom Ferry coach, she’s eager to share her expertise, insights, and ready-made solutions with fellow agents.

More speakers coming soon!